Content Igniters Weekend Newsletter #2
Content To Igniter Your Thinking, Actions, Sales, Business
Good Saturday, November 13th,
I trust you had a great week. It’s been an exciting week for me, as I’ve been super productive with content creation on LinkedIn. It was one of those weeks when I had a lot of ideas to write posts about and, as usual, I was treated to some great content by other content creators who are extremely successful at using LinkedIn to grow their networks and their businesses.
First up today, I want to share one of the posts from one of my favorite creators on LinkedIn, Justin Welsh. On Wednesday, he posted this:
34 months ago I had 2,500 followers.
Today I have 129k+ friends here on LinkedIn.
14 tips to grow a small account to a big account👇🏻
1. Write A LOT: You get better through repetition
2. Try different styles: Try writing, images, and recording to find your groove.
3. Study great creators: There is usually something formulaic about their content.
4. Interact underneath large accounts: Get to their content fast and with value.
5. Choose your character: Are you the leader? The reporter? The evangelist?
6. Give away your knowledge: Host written AMAs, jump on Zoom, organize a webinar.
7. Join forces with relevant people: Find 3-5 people in your niche and support each other daily.
8. Stop the scroll: Doesn't matter if your content is good if people don't stop to read it.
9. Tell people why they should follow you: Your tagline informs your audience of who you are.
10. Keep it simple: If I can't figure out what you do in 2 seconds on your profile, I'm out.
11. Steal from the greats: Never plagiarize. But style? Structure? Words? Get it.
12. Build in public: Want an easy start? Just share what you are working on every day.
13. Teach: If people can learn something from you every day, you'll win in the end.
14. Rule No. 1? Be consistent.
Happy Growing.
I encourage you to follow and connect with Justin Welsh on LinkedIn.
Next up is a short post by Dan Price, CEO of Gravity Payments. If you’re not aware, Dan Price is famous for, among other things, setting the minimum salary of each of his employees at $70,000/year.
Dan knows something about taking action to create an organization of highly engaged, happy employees. Who wouldn’t want to work for someone like that? Here’s what Dan posted a couple of weeks back:
I'm CEO of a company that went remote 18 months ago. Since then we hit record revenue and staff count, with 300+ applicants per job opening.
We asked employees where they wanted to work:
7% wanted to go back to the office full time
62% wanted to work from home full time
31% wanted a hybrid option
So I said: Great, do whatever you want.
Productivity doesn't come from pizza parties. It comes from happy employees.
Be sure to follow Dan Price on LinkedIn.
Finally, here’s one of my posts on the importance of taking accountability for your own mistakes and NEVER lying to your customers. Remember: Little lies lead to big lies. Be honest, transparent, and take accountability for yourself. Your business and reputation will prosper.
**Here's An Effective Way To Destroy Trust Between You And Your Network, Clients, Prospects**
It amazes me how people are so quick to deceive and lie to their network, followers, prospects, and clients.
Little deceptions and lies lead to bigger deceptions and lies. That's how lying and deceiving starts and where it leads.
One of my business partners and I were on our way to visit a client outside of Guangzhou, China.
Their factory was about a 60-minute drive from our office.
We hired a driver, but the driver's vehicle didn't have GPS, so my partner was using the GPS on his mobile phone to direct the driver.
Something went wrong.
Either the GPS didn't work right, or my partner didn't know how to read it properly.
Regardless, we ended up lost and driving around in circles, and by the time he figured out how to get to the client's factory, we were going to be 20 minutes late.
What does he do?
He calls the client, tells her we've been stuck in traffic and we're going to be late.
He lied!
I was furious.
Don't ever lie to a client, ever!
Take accountability.
She never found out about that lie. But that's not the point.
"You tell her you screwed up or the GPS screwed up, but don't tell her we were stuck in traffic, because we weren't."
If you lie to customers in relatively benign situations like that, what are you going to do when serious poop that you threw hits the fan?
You're definitely going to lie about it.
If you can't tell the truth and be accountable for minor stuff, how are you going to be truthful and accountable for major stuff?
Your customers might continue doing business with you, but they will NEVER, EVER FORGET that you lied to them.
The most effective way to destroy trust between you and your network, prospects, and clients is to lie to them or be deceptive with them.
Be accountable.
Own your mistakes, regardless of how small they are.
Your prospects, clients, contacts, and followers will respect you for being truthful and accountable.
That’s it for this weekend, and to sum up, remember what Justin, Dan, and I’ve shared this week about tips for growing a small account to a big account, creating an engaged and happy workforce, and accountability.
Study great creators. There is usually something formulaic about their content. Justin Welsh
Productivity doesn’t come from pizza parties. It comes from happy employees. Dan Price
Your prospects, clients, contacts, and followers will respect you for being truthful and accountable. Mike Allison
I wish you all the success you can handle. Please subscribe. And I’d love to hear from you on any of these topics or anything else you’d like to share. I appreciate you.